For what it’s worth, the NFL famously does not pay its halftime performers, but it does cover production costs, of which there always seems to be no expense spared.
This year, multiple platforms were suspended and lowered, lifted, and lowered again and again in synchronization with her run of songs; the set looked like a giant audio equalizer.
The next single, the next makeup drop, the next outfit: Rihanna is one of the few humans in this overexposed, over-curated world that people simply cannot get enough of.